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The clearance provides guarantee to the broadcasters that the content of the advertisement meets legal guidelines.Because of this, special extended clearance sometimes applies to food and medical products as well as gambling advertisements.In the 18 percent of TV viewing that is time-shifted (i.e.

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To accomplish the first step means different things to different parts of the world depending on the regulations in place.Another type of advertisement shown increasingly, mostly for advertising TV shows on the same channel, is an ad overlay at the bottom of the TV screen, which blocks out some of the picture."Banners", or "Logo Bugs", as they are called, are referred to by media companies as Secondary Events (2E).The first TV ad broadcast in the UK went on air on ITV on September 22, 1955, advertising Gibbs SR toothpaste.In Asia, the first TV ad broadcast appeared on Nippon Television in Tokyo on August 28, 1953, advertising Seikosha (subsequently Seiko); it also displayed a clock with the current time.

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