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Keep your product’s major flaws out of the commercial.

The obvious points of picking photos are to make them (1) flattering, and (2) accurate.

I spend lots of time in this column and over at A(n)nals of Online Dating documenting the worst of the worst internet daters. But there are also some really good ones — and some mediocre ones that could be so much better if not for rookie mistakes.

So, welcome to Internet Dating Bootcamp, where I'll teach you how to trick unsuspecting users into thinking you’re actually cool and normal. You need to be you in your online dating profile, but the process of creating one is a good time to think about what kindergarten teachers call “being your best self at school.” If you’re attracted to Type-A go-getter types who get up at 6am to exercise, emphasize your similar love of hard work. Want someone who shares your taste for obscure French films? No, not everyone wants to date a carbon copy of themselves, but most of us want to be with someone with some overlapping interests.

Remember, the whole point of your photo is for someone to evaluate whether or not they want to sex you.

A bit of humorous honesty (you’re a literary snob who secretly liked the Twilight series; you’re a food blogger who once ate dog food as a kid) is a plus.

If you like low-key creative types, share what it is you make. Put forward the version of yourself that’s most attractive to the person you’re trying to see naked.

Online dating is like advertising: Know your ideal audience and target them by positioning yourself to be as appealing as possible.

So select photos that look good, but could also in some universe be reasonably understood to be you.

Relatedly: Select photos where you can actually see what you look like.

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